Overview
We provide Public Rec with a dedicated content team, ensuring a steady flow of high-quality video, photography, and edits each month. Our Birds handle recurring shoots to capture their full product line, leveraging top-tier talent and production crews to create compelling ads, social content, TV commercials, and more.
Beyond production, we collaborate directly with their creative and marketing teams—developing large-scale commercial campaigns, refining performance-driven edits, and continuously optimizing content through real-time feedback loops. This ongoing partnership fuels their direct response ad success across Instagram, Facebook, TikTok, and YouTube.
Results
In our ongoing 4+ year partnership with Public Rec, our assets have driven significant growth, with over $15M in video paid ad spend and $5M+ in TV spend. With thousands of paid media assets and 6 national TV commercials, we utilized Birdline’s extensive network of talent and creators to optimize production costs and maximize return on investment. For TV alone, we increased their return on content production costs by over 3,000%. As a result of our strategic collaboration, Public Rec attracted its first institutional investor in 2023.
Public Rec's Bird Team
Services Provided:
• Broadcast/OOT
• Social Content
• Paid Ads
• Photography
• GFX/Animations
• Profile Videos
"They quickly picked up our brand's look and feel and has consistently executed for us. They have a great eye for what will look good on screen. I'm looking forward to continuing to work with them for many years."
Zach Goldstein
CEO, Founder
"In any creative endeavor, trust is currency and key to successful outcomes, and that's exactly what they're known for. Our team can trust them to deliver flawlessly, beautifully, and consistently every time. They're a true mix of business acumen, strategic approach, creative vision, technical knowledge, and skilled leadership on set. They're a true creative partner and everything they touch turns to magic."
Megan Gray
Executive Creative Director
"I know I can hand off any ask or assignment to then and trust that they will get the job done at a very high level. From Direct Response video shoots and edits to full blown TV production shoots, they're a true master of their craft. Their willingness to jump in to help, problem solve, and eagerness to contribute new ideas are so valuable within a team and works to really up the quality of everyone's work. Working with them is a privilege, as they bring such a sharp eye, calm confidence, and extreme know-how to all production settings."
