Birdline

Unlimited Deliverables.
One Production Workspace.

Get premium content every month—on demand, on brand, and streamlined through our production workspace.

  • Premium Content
  • World-Class Creatives
  • In-House Collaboration
  • Ongoing Productions
  • Gardyn — video still
  • Product
  • From Behind the Driver’s Seat, Lewis Hamilton · Cutdown — video still
  • Route App — video still
  • WHOOP — video still
  • 1881 vs 2026 · Vertical ad — video still
  • Public Rec — video still
  • Route
  • 686 x James Coffman — video still
  • Willie’s Remedy+ · 3D product animation — video still
  • Literati — video still
  • Patrol — video still
  • Product
  • 686 — video still
  • FreePower — video still
  • Standard Self Care — video still
  • Active
  • Nestlé — video still
  • Public Rec — video still
  • New Year with Hana · UGC — video still
  • Advanced Labs · Paid media — video still
  • WHOOP — video still
  • Product
  • 686 — video still
  • Fall ’26 store promo · Animation — video still
  • Deal Maker 5 pants · UGC with Anton — video still
  • Route — video still
  • Product
  • New get ’up, same great taste · 3D — video still
  • 686 UNWORK — video still
  • Particle — video still
  • 686 — video still
  • Real reactions · Ad — video still
  • Literati
  • 686 — video still
  • WHOOP
  • Wolf and Shepherd
  • Route
  • UFL
  • Media Design School at Strayer
  • Gardyn
  • EDJY
  • Patrol
  • FreePower
  • Solidroad
  • Willie’s Remedy
  • 686
  • Literati
How it works

Endless Content. Seamless Execution. One Premium Partnership.

  • World-Class Creatives

    Work directly with top-tier directors, editors, designers, animators, photographers, and more

  • Unlimited Deliverables

    Get unlimited video, design, and animation work, every month.

  • The Campaigns page of the Birdline App: a sidebar with Campaigns, Deliverables and Insights, recent briefs, and campaign cards with cover art. The Deliverables page of the Birdline App: a filterable table of deliverables with campaign, assignee, name, due date, asset link and status. The Insights page of the Birdline App: campaign revenue, ad spend, production spend, ROAS and CPC tiles above a grid of ad creatives.

    Production Workspace

    Leverage your briefs, deliverables, and insights to scale winning campaigns

Why Birdline

We’re Your In-House Creative Flywheel.

Brands need more content than ever, and the usual ways of getting it were built for one project at a time.

OptionUnlimited deliverablesWeekly deliveriesDedicated teamOngoing productionsOne workspaceROPS™ & ROCS™ measuredOne monthly rate
BirdlineUnlimited deliverables from a dedicated team, planned, tracked, and measured in one workspace.
AgencyScoped and quoted one project at a time, with a new crew and a new kickoff each time.
FreelancersPer piece and per person. You manage each one, and nothing is measured.
In-house hireOne or two people, limited by headcount, with salary, benefits, and software on top.
  • Included
  • Varies
  • Not included
Birdline App

Our Production Workspace

Everything we make lives in our production workspace, next to the brief it came from and the revenue it earned.

Bring Your Docs. Write the Brief Once.

  • Connected docsGoogle Docs, Sheets, Slides, and Notion, plus PDFs and Creative Reports.
  • Brief tabsSplit the brief into tabs and drag them into order.
A brief in Birdline, Crack Open Summer — Hero Spot Brief, with its Connections dropdown open. Creative Reports can be added, Google and Notion are connected, Figma is marked coming soon, and a PDF can be uploaded. Beside the dropdown are the brief's text and four reference images. A brief in Birdline with its Connections dropdown open: Creative Reports, Google and Notion (both connected), Figma (coming soon) and PDF upload, next to the brief's text.
  • AI AssistantAsk for hooks, tighter script lines, or a summary of your references.
  • ReferencesKeep images, video, audio, and fonts beside the brief.

Your Brief, Shot by Shot.

  • Generated from the briefAI drafts the shots from your brief's sections.
  • A visual for every shotSee the whole shoot before you run it.
The Shot list tab of the brief in gallery view: 18 generated shots, each with a visual, its framing and a short description, under buttons for Generate All Visuals, Props, Wardrobe and Locations. Four generated shots from the shot list, each with a visual, its framing and a short description.
  • Story or shoot orderSee the shots as the story runs, or in the order you'll shoot them.
  • Production needsProps, wardrobe, and locations gathered across the shoot.

Every Deliverable, Who Has It, and When It's Due.

  • Tied to its briefOpen one and the direction is right there.
  • Owner, due date, statusTracked from Not Started to Launched.
The Deliverables page in Birdline, showing 117 deliverables. A table lists each deliverable's campaign and brief, assignee, name, due date, asset link and status: Not Started, Needs Review or Approved. Above the table are a switch between all deliverables and my deliverables, a search field, and a toggle between list and calendar views. The Deliverables table in Birdline: the assignee, deliverable name and due date of six deliverables.
  • Our team, in your listMonthly Partnership requests land here with the same owner, due date, and review status.
  • Share outside the teamBy invite, email, or a read-only preview link.

Put the Budget in the Brief. See What It Earned.

  • Line-item budgetAdd one to any brief.
  • Connected adsConnect Meta in Insights and assign each ad to its campaign.
The Insights page in Birdline, with Meta selected. Five tiles show Campaign Revenue $158,414, Total Ad Spend $45,882, Production Spend $30,000, ROCS 2.1 and ROPS 5.3. Below them are a date range, sorting options, a count of 95 of 150 ads connected to this campaign, and the ad creatives with each ad's revenue and spend. The Insights page in Birdline: tiles for Campaign Revenue $158,414, Total Ad Spend $45,882 and Production Spend $30,000, above a date range, sorting options, a count of 95 of 150 ads connected to this campaign, and the first ad creatives.
  • ROPS™ & ROCS™Campaign revenue ÷ production spend, and ÷ production + ad spend.
  • Creative ReportSums up what worked and seeds your next brief.

Product screens show sample data from a demo workspace.

Connects with

  • Google Docs
  • Google Sheets
  • Google Slides
  • Notion
  • Meta
  • Google Ads
  • Slack
  • PDF
ROCS™ & ROPS™ calculator

Don’t Measure ROAS in a Vacuum. Measure What Production Earned.

Within the Birdline App, we measure ROPS™ (Return on Production Spend) and ROCS™ (Return on Campaign Spend) to understand what’s working, get more value from past shoots, and plan what to create next.

Plug in your campaign numbers to see how it works:

Your ROCS™3.82×$210,000 on $55,000
Your ROPS™14.0×$210,000 on $15,000

Outperformer — productions like this should scale.

Client Stories

The Work Speaks. So Do Our Clients.

From first brief to ongoing partnership, here’s how brands describe working with Birdline.

  • Jake SlatnickCEO, Founder at FreePower

    This video production company is full-service and one of a kind. They handle every detail from concept through post-production, making the process seamless and stress-free.

  • Kristen ConnorsArt Director at Gardyn

    Fast, creative, and reliable. They’ve completely elevated our video and paid media creative.

  • Zach GoldsteinCEO, Founder at Public Rec

    They quickly picked up our brand’s look and feel and has consistently executed for us.

  • Chelsea MoonSenior VP, Brand at Route

    From internal culture videos, creating dynamic social videos and clips, to larger commercial work, they have approached each project with great care and passion.

  • John BradfordCreative Director at EDJY

    Mike and the Birdline team have been a thoughtful creative partner for EDJY. They bring a strong editorial eye to our footage and help shape it into engaging, social-first videos.

  • Brent SandorVice President Marketing at 686

    …There’s no babysitting or thinking twice about projects with them.

  • Howie ZisserDirector of Growth at Jones Road

    I know I can hand off any ask or assignment to them and trust that they will get the job done at a very high level.

    Jones Road
  • Megan GrayECD at Literati

    They’re a true creative partner and everything they touch turns to magic.

  • Nick SarathCEO, Founder at Patrol

    As a founder, delegating video content work to Birdline Studios has been incredibly impactful. Their attention to detail and ability to bring ideas to life have been amazing.

  • Kat CooperHead of Marketing at Solidroad

    …They’re collaborative, proactive, and feel like an extension of our own team rather than an outside agency. If you’re looking for a creative partner you can trust to “get it” and absolutely crush every assignment, I couldn’t recommend Birdline more highly.

  • Adam WalkerContent Director at Willie’s Remedy

    Super creative. Super fast. Simply put, Birdline gets it done—and makes it fun. Working with them feels like an extension of our team.

  • Shannon DouglasMarketing Manager at Impact CE

    Working with Birdline has been a breeze. Their professionalism, easy-going nature, and quality of work made things seamless.

  • Leslie SmithDirector of Brand Marketing at Wolf & Shepherd

    Working with Mike and the Birdline team has truly been a pleasure. They are always ready to meet our requests, and… consistently deliver great, polished creative.

  • FX RouxelCEO at Gardyn

    …They’ve truly taken our brand to places we didn’t think were possible.

  • Zack McCabeVideo and Motion GFX Director at WHOOP

    Birdline has become an incredibly valuable extension of our team, giving us the flexibility to execute across everything from bespoke long-form content and paid campaign deliverables to high-leverage work across our sports and culture partnerships, often on tight timelines.

Let’s Scale Your Content Library.

We’ll help you leverage your existing videos, photos, and designs, then scale your library with new productions and monthly deliverables.

  • OOH — a piece from the content libraryOOH
  • UGC — a piece from the content libraryUGC
  • CTV — a piece from the content libraryCTV
  • Commercial — a piece from the content libraryCommercial
  • Photography — a piece from the content libraryPhotography
  • Motion Graphics — a piece from the content libraryMotion Graphics
  • Design — a piece from the content libraryDesign
  • 3D / VFX — a piece from the content library3D / VFX
  • Paid Social — a piece from the content libraryPaid Social
  • Illustrations — a piece from the content libraryIllustrations
  • Profiles — a piece from the content libraryProfiles
  • Video Podcasts — a piece from the content libraryVideo Podcasts
  • Film — a piece from the content libraryFilm
  • AI Content — a piece from the content libraryAI Content
FAQ

Questions Before You Start.

What is Birdline?
Birdline combines a premium creative studio with an AI-native production workspace. Our Monthly Partnership includes a dedicated creative team, unlimited editing and design deliverables, and the workspace to connect briefs, content, and performance insights. The workspace is also available independently for brands working with their own teams and creative partners.
What counts as a deliverable?
Any video edit, cutdown, design, or animation your team requests through the workspace: paid social ads, organic clips, statics, landing page graphics, motion pieces, and the iterations on all of them. Productions that need a shoot (video, photography, UGC) are scoped separately, per project.
How fast do deliverables come back?
Most edits come back within the week, and many sooner. Bigger pieces get a timeline up front. Every request has an owner, a due date, and a review status in the workspace, so you always know when it lands.
Why wouldn't I just hire a full-time editor?
Hiring an editor means covering salary, benefits, software, and management for one role. Birdline gives you access to editors, designers, and animators, plus unlimited deliverables, project management, and our workspace through one Monthly Partnership. You get broader creative support without the cost of hiring and managing an entire team.
Do I own the media and the project files?
Yes. You own everything we create under the agreement. Finished deliverables download from Frame.io and live in your Birdline workspace. RAW footage, photos, and project files are handed over by WeTransfer or on a drive, depending on size.
Can I cancel?
Yes. Every partnership is a rolling monthly retainer with no fixed term: cancel anytime with 60 days’ notice. That window lets us finish open projects and shoots, hand everything to your team, and deliver every asset.
Do I have to use the studio to use the app?
No. The Birdline App works on its own for any team. The Monthly Partnership adds our creative team to it.
Do I have to move my docs out of Google or Notion?
No. Your files stay where they are. Birdline pulls in the live details, then adds what a doc can't hold: deliverables with assignees and status, a line-item budget, and a generated shot list.
Which ad platforms can I connect?
Meta and Google Ads today. TikTok and LinkedIn are on our roadmap.
What are ROPS™ and ROCS™?
ROPS™ (return on production spend) is campaign revenue divided by what the production cost. ROCS™ (return on campaign spend) divides the same revenue by production and ad spend together. The line-item budget in your brief supplies the costs; the ads you connect in Insights supply the revenue.
How do we start?
Book a call. We'll assess the creative content you need, scope the right package, and set up your workspace with your first campaign. Onboarding is simple and fast, so we can get started within a week and begin executing right away. If you only want the app, start the free trial and bring the campaign you're working on now.
Get started

Build Winning Campaigns with a Bird’s-Eye View

Only want the app? Start a free 30-day trial, no credit card required.

Book a call

Let’s Scale Your Content Library.